Ethiopian grade 12 general business Textbook [PDF] Download

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Ethiopian Grade 12 General Business Student Textbook

Chapters in this book

UNIT 1: MARKETING

• 1.1 What is Marketing?
• 1.2 What is Market?
• 1.3 Major Marketing Functions
• 1.4 Marketing Mix- Overview

UNIT 2: COMMUNICATION 

• 2.1 Definition of Communication and Business Communication
• 2.2 Methods of Communication
• 2.3 Effective Formats of Business Messages
• 2.4 Business Report Writing and Business Reports
• 2.5 Other Common Reports and their Headings
• 2.6 Writing Your Curriculum Vitae (CV)
• 2.7 Preparing for an Interview

UNIT 3: TRADE

• 3.1 Definition of Trade
• 3.2 Foreign Trade

UNIT 4: BUSINESS RECORDS KEEPING AND FINANCIAL REPORTS

• 4.1 What is Accounting?
• 4.2 Importance of Accounting
• 4.3 The Beginning Balance Sheet
• 4.4 Recording the Opening Entry
• 4.5 Posting the Opening Entry
• 4.6 Business Transaction
• 4.7 Income and Expense Accounts
• 4.8 The Six-Column work Sheet
• 4.9 Financial Statements
• 4.10 The Petty Cash Fund
  Glossary

Book Summary

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